Are you a zoomer? Do you like video games? And does it feel like the economy reeks? Well, if you’ve been avoiding that Nintendo Switch 2 purchase, or if you plan on skipping out on EA Sports College Football 26, you might not be alone. Apparently, spending on the gaming industry is bottoming out among Gen Z, at least according to data from American research group Circana.
SCREENSHOT: RIOT GAMES
In a June 24th report from the Wall Street Journal, Circana found both online and retail purchases among ages 18-to-24 dropped by 13% from January to April compared to the year prior. In particular, Circana found that young zoomers were spending nearly 25% less per week on video games than in 2024. While purchases for accessories, small appliances, technology, and “total general merchandise” had all dropped with young adults, video gaming took the lead in Circana’s data. The drop off was enormous for 18-to-24-year-old gamers, as data on other age groups revealed a minor, single-digit decline well under 5%.
Are you a zoomer? Do you like video games? And does it feel like the economy reeks? Well, if you’ve been avoiding that Nintendo Switch 2 purchase, or if you plan on skipping out on EA Sports College Football 26, you might not be alone. Apparently, spending on the gaming industry is bottoming out among Gen Z, at least according to data from American research group Circana.
SCREENSHOT: RIOT GAMES
In a June 24th report from the Wall Street Journal, Circana found both online and retail purchases among ages 18-to-24 dropped by 13% from January to April compared to the year prior. In particular, Circana found that young zoomers were spending nearly 25% less per week on video games than in 2024. While purchases for accessories, small appliances, technology, and “total general merchandise” had all dropped with young adults, video gaming took the lead in Circana’s data. The drop off was enormous for 18-to-24-year-old gamers, as data on other age groups revealed a minor, single-digit decline well under 5%.
Source: https://www.vice.com/en/article/gen...ideo-game-purchases-like-really-cutting-back/
ZOOMER SPENDING ON GAMES DROPPED BY NEARLY A QUARTER
In a June 24th report from the Wall Street Journal, Circana found both online and retail purchases among ages 18-to-24 dropped by 13% from January to April compared to the year prior. In particular, Circana found that young zoomers were spending nearly 25% less per week on video games than in 2024. While purchases for accessories, small appliances, technology, and “total general merchandise” had all dropped with young adults, video gaming took the lead in Circana’s data. The drop off was enormous for 18-to-24-year-old gamers, as data on other age groups revealed a minor, single-digit decline well under 5%.
Are you a zoomer? Do you like video games? And does it feel like the economy reeks? Well, if you’ve been avoiding that Nintendo Switch 2 purchase, or if you plan on skipping out on EA Sports College Football 26, you might not be alone. Apparently, spending on the gaming industry is bottoming out among Gen Z, at least according to data from American research group Circana.
ZOOMER SPENDING ON GAMES DROPPED BY NEARLY A QUARTER
In a June 24th report from the Wall Street Journal, Circana found both online and retail purchases among ages 18-to-24 dropped by 13% from January to April compared to the year prior. In particular, Circana found that young zoomers were spending nearly 25% less per week on video games than in 2024. While purchases for accessories, small appliances, technology, and “total general merchandise” had all dropped with young adults, video gaming took the lead in Circana’s data. The drop off was enormous for 18-to-24-year-old gamers, as data on other age groups revealed a minor, single-digit decline well under 5%.
Source: https://www.vice.com/en/article/gen...ideo-game-purchases-like-really-cutting-back/