Top athletes are earning millions of dollars due to sponsorships and endorsements. This kind of partnerships have their pros and cons. They provide athletes with a significant source of income and give them more exposure. However. they have created undue pressure on the athletes; they have to always conform to the brand's values and lose their independence in the process. If an athlete makes some remarks that are against the values of the sponsor, he or she will be dumped. Do you think that sponsorships and endorsements have more merits than demerits?
